Local Services Ads can be the fastest way for contractors to generate inbound calls from people who are ready to hire. But there’s one catch: LSA rewards the businesses that respond first. If calls go to voicemail, leads go to your competitor. In this guide, we’ll break down how LSA works, what makes it win, and how Live 360 Marketing pairs LSA with an AI receptionist that answers and books appointments 24/7/365—so you stop paying for missed opportunities.
What are Google Local Services Ads (LSA)?
Local Services Ads are Google’s “pay per lead” ads that show at the very top for service searches like “roofer near me” or “HVAC repair.” You can earn the Google Guaranteed badge, which builds trust fast.
Who LSA works best for
LSA performs best for high-intent local services, including:
- Roofing
- HVAC
- Plumbing
- Electrical
- Restoration
- Remodeling and general contractors
The #1 reason LSA fails: missed calls
LSA can generate calls quickly, but if you don’t answer, you still pay for leads and lose the job. Speed-to-lead is everything, especially after hours and on weekends.
How Live 360 makes LSA convert
We don’t just “turn on ads.” We build the full lead capture system:
- LSA setup + category/service optimization
- Review strategy to improve ranking and trust
- Lead dispute process (so you don’t pay for junk)
- Tracking + reporting so you know what’s working
The unfair advantage: AI Receptionist + 24/7 booking
When leads come in, our AI receptionist can:
- Answer questions instantly (English + Spanish)
- Capture lead details (service, location, urgency)
- Follow up automatically if they don’t respond
- Book appointments 24/7/365 so you never miss a call
Ready to turn LSA into booked jobs?
Book a free strategy session and we’ll map your LSA + follow-up system.
Book a Free Strategy Session: https://live360marketing.com/#contact-form
