PPC Ads can generate leads fast—but it can also burn money fast if the system behind the ads isn’t built to convert. The truth is simple: most ad campaigns don’t fail because of targeting… they fail because leads don’t get handled quickly. Live 360 Marketing builds PPC campaigns with the full conversion system: landing pages, tracking, and an AI receptionist that responds instantly and books appointments into your calendar 24/7/365.
What PPC is (in plain English)
PPC (pay-per-click) is paid advertising where you pay to show up now. You can run PPC on Google (search) and on Meta (Facebook/Instagram) to generate calls, form fills, and booked appointments.
When PPC is the right move
PPC is best when you want results fast:
- Launching in a new city
- Filling the schedule during slow season
- Promoting a high-margin service
- Scaling beyond referrals
The biggest PPC leak: slow follow-up
Clicks and leads are expensive. If a lead waits hours for a response, you lose the job. Fast response is the difference between “PPC works” and “PPC is a waste.”
Campaign types that work for home services
- Google Search Ads (high intent)
- Retargeting (follow visitors who didn’t convert)
- Meta lead forms (when follow-up is instant)
- Call-only campaigns (when you can answer or automate)
Landing pages that convert
Your ads are only as good as the page they send traffic to. We build landing pages that:
- Have one clear goal (book/call)
- Show proof (reviews, photos, results)
- Track every call and form submission
- Push leads to schedule immediately
How Live 360 improves ROI
- Call tracking + form tracking
- Conversion-focused landing pages
- Keyword and audience optimization
- Weekly improvements based on real data
- Clear reporting you can understand
AI receptionist + calendar booking = higher conversion
Our AI receptionist helps you win more leads from the same ad spend:
- Answers instantly (English + Spanish)
- Captures details and qualifies leads
- Follows up automatically
- Books appointments 24/7/365 so you don’t miss opportunities
Want PPC that actually turns into booked jobs?
Book a free strategy session and we’ll map your PPC funnel + follow-up system.
Book a Free Strategy Session: https://live360marketing.com/#contact-form
